Tuesday, September 09, 2008

BACK FROM THE FUTURE
























I"ve Feen the Fucking Future and It Fooks Fucking Freat!

I'm not certain I will be attending the Baltimore Convention, most likely I won't, so this means the 2008 convention season is officially over (for me, at least).

The long absence was necessary, much needed re-fueling and such. I am now ready for whatever comes my way.

Brandstudio Press (as we know it) will undergo some transformations, I guess these things are inevitable. This experiment in human behavior has ran its course; for all intents and purposes, the project is over and  the next phase is ready to begin. I had made some provisions early in the game, in case the business end of this operation became too great or cumbersome for me to manage. It has grown beyond my wildest expectations, something I'm terribly proud of and at the same time, not too thrilled about. 

I am not one of those people who are afraid of success (in whatever form), I am oblivious to it, like a ten year old boy, I just want to play and have fun. Success to me is defined by what I can do and enjoy on my own terms, so if this (or any other project) becomes a chore, my natural tendency is to move on to the next thing or go back to basics. Or both. I want to spend more time drawing and imagining things I want to put together, building Brandstudio Press into something 'cool & awesome' has been rewarding on so many levels and it continues to bring joy to me but I want more and less, if you know what I mean. 

This, of course, doesn't mean that Brandstudio Press will stop publishing, co-publishing or helping fellow artists self-publish art books and sketchbooks, nor that the standards of quality we had set for ourselves will suffer or anything of that sort. The changes should be transparent to our supporters and collaborators. It  just means that Brandstudio Press will no longer be a one-man and one-woman band. It also means that I will leave the business end to competent individuals, to people who know what they're doing, rather than to run myself sick handling and overseeing every single tiny aspect of this friendly monster. 

I am not going to give you a lecture on the trappings  of 'success' or the of perils of making too much money, I have experienced neither; suffice to say I was not born to become a merchant, this is made painfully apparent to me every day I have to fulfill my commitments to the business end of this so called 'business'. 

I do perform most of these tasks with  the mindset of someone who wants to honor and service those who support what I do, but once in a while I'd get hit with something I did not sign up for. 

Can't pretend I hate money, but money is not my motivating factor in life. Any monkey with half a brain can make money, that's not a secret.
The difficulty, in my opinion, lies in making it on your terms. Why is that so important? I don't fucking know, but for some reason it is, nothing to do with morals, mind you. Something to do with living life the way one wants to live it. I'd be the first to admit my inadequacies at being a merchant and having to behave in a corporate manner when dealing with certain issues inherent with the 'business' side of what I do. It is precisely, that part of 'success' that I want no part of, whatsoever. So I'm leaving the business to the business experts and I'm going back to do what I do best: "slacking off".


Timely announcements will be made in regards to the upcoming projects, so as to keep you always in the loop.  

The e-mails piled up while I was away, sorry if you are among the victims. I'll try and reply within the next couple of weeks. If you don't hear from me, please do remind me by re-sending the original communication, my apologies if this inconvenience you in any way.

Here are a bunch of drawings, which I will move to SIGNEERSESSIES in a few days. These were done for some of the kind people who bought my books in the past month. there is no rhyme or reason to these doodles, just whatever grabbed me by the balls at the time, no agenda just having fun, I hope you also find them fun.

Abrazos,
—Alberto