Wednesday, April 19, 2006
I didn't want to wait until Per Arnoldi dies to celebrate his life. The clever Danish poster maker is way more than a teacher to me, looking at his work is like going to school for the first time, you're scared and afraid but you know you're going to learn tons and have fun in the process. Some of his solutions are repetitive and formulaic, whether intended or otherwise, but you forgive him because he is so prolific and he hits more often than he misses. His clarity of thought comes trough his clean and elegant ideas, where less is always more; The cliché, the obvious and deceptively simple solution to a complex design problem, that is not so obvious to most until he implements it, the masterful use of a flat & very limited primary palette which he wields about like a toddler with a full set of crayola crayons, always true to the Bauhaus tradition. I raise my corona bottle to you, Per!